Facebook Messenger is widely used platform for chatting with the millions of Face book Users. How about placing Face book messenger ads?
Yes! You heard it right as now you can place your ads in the Face book Messenger.
Face book is rolling out the messenger home placement option globally. Here is the step by step process on how to create Face book messenger ads.
Step 1: Choose the objective of the Campaign
Start with Face book Ads manager and choose the campaign objective. For messenger ads, you should select either the traffic or conversion objective as shown in the below image.
You should choose the ‘view content’ option in the conversion as shown below to help you to place value of the ad for building brand identity.
Step 2: Select a Target Audience
You can select the audience in the messenger home screen ads such as lookalike, create the audience and previously saved audience.
Step 3: Select the Ad placement
You can select the ad placement from the edit placement option. Choose the device type and platforms. Add your budget and schedule.
Step 4: Create the Ad
Select the Face book page for which you want to run the ad Select the format from the single image, carousel, slideshow or single video. In the ‘links” option choose the destination URL. If your goal is to drive the traffic to the landing page then select the website URL in the option as shown in the below image.
If your goal is to show the ads on the Face book messenger then select the messenger option as shown below. When you choose the messenger option then fill the headline, text and a call to action as shown in the below image.
Whenever you choose the messenger then you can set up the content for the messenger.
Step 5: Set the Messenger Content
Click the button “Set up Messenger Content” and add the content you want your audience to view the ads. In the next step, use either the JSON code or quick creation tab as shown below. In quick creation mode, you have to choose introductory text, message format, image title and actions.
From the drop-down list of buttons, choose the call to action button.